Here’s How to Pitch and Write a Guest Post for

Our guest posters get great FB shares, tweets, backlinks, brand‐development and signups to their lists. If you’d like to join them, please follow these steps to avoid ending up in the bin, where spammers, content farms, bad ideas and failed pitches go…

Here’s How to Pitch and Write a Guest Post for

Our guest posters get great FB shares, tweets, backlinks, brand‐development and signups to their lists. If you’d like to join them, please follow these steps to avoid ending up in the bin, where spammers, content farms, bad ideas and failed pitches go…

First things first:

If your pitch ain’t rockin’, don’t come to us knockin’.


Cool? Great. Check out the steps to follow below… and follow them. We love awesome pitches along with their creators.

STEP 1: Be awesome.

You’ll know if you are.

No explanation needed.

STEP 2: Choose a topic:

Go with your own topic or pick one from the list below:

  • PR, Social Media, Marketing, Content Marketing trends
  • Brand Journalism
  • Direct response in today’s PR & marketing landscape
  • Social media for data geeks and startup PR pros (i.e., where everything needs to be measurable)
  • E‐mail marketing
  • Personalization
  • Virality
  • The startup lifestyle, starting your own business, startups vs small bizzes vs big bizzes
  • Online biz tools that are mysteries to most people, especially to PR pros and marketers Persuasion, psychology and decision‐making
  • Product marketing and growth hacking (i.e., actual growth hacks, not just social networking and such)
  • The business need for things that don’t seem to have a clear business need (e.g., content strategy, online chat)
  • Adwords vs Facebook ads vs retargeting
  • Copywriting
  • Things word geeks love: grammar, hacks, lessons from authors, lessons from fiction writing
  • A/B testing
  • UX
  • Exhaustive insights into CTAs
  • Exhaustive insights into headlines
  • Exhaustive insights into form design
  • Converting free / trial users to paid users

STEP 3: Make it juicy and spicy!

Okay, so here’s the thing: the kind of articles we love reading – and publishing – have conflict. There is no good content without conflict. So you can choose to pick a fight with a concept or popular wisdom on a subject – like in this post and this guest post & you can say something everyone else is too scared to say. Or you can juxtapose few things people really care about.

STEP 4: Send a pitch email to Edyta, our head of content

For your pitch email subject line, do the following:


‐ Start with this: Guest Post Pitch


‐ Finish with the proposed headline of your post

‐ Make your proposed headline the best one you can think of. This usually takes writing out about 15 variations of it.

Here’s how to set the body of your email:

‐ Aboute me: then tell us about you


‐ My website: enter your URL here


‐ My keyword phrase: using layman’s terms, state the keyword phrase you think best describes your post (note that we’re not worried about SEO here – it’s just a good practice to narrow a post topic down to 2 or 3 words so we’re all on the same page about your idea


‐ Spicy/Juicy: enter the unique, possibly unexpected angle you’re going to take for this topic, and tell us why it’s so great


‐My proposed post outline: insert outline here

‐ Date to finish: enter the date that you’d expect to have a draft ready by

When you are really happy with it – and we mean crazy happy – hit send. If you send us a bunch of drivel, we’re never gonna open more emails from you. Like – ever. We’ll ban you. So only send your best piece. Come on, you can do this!


I’m crazy happy to pitch this to you

If we’d like you to write the post for us, we’ll email you back within 5 days of receiving your inquiry. From there, you can get to writing! Note that you’ll need to support your points with data – even if you’re telling your story, you’ll need screenshots and proof to make the post engaging. Sites like DeepDyve give content marketers full access to crazy amounts of academic studies, so consider investing in such services if you want reinforce your thoughts with [recent / not 1960s] data.

Edyta Kowal

Content Manager & Editor

I’m crazy happy to pitch
this to you

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