Here’s how to pitch and write a guest post for the Prowly Magazine

We get a lot of questions regarding guest entries. This makes us very happy, because contributors—together with Prowly—co-create the Prowly Magazine.

If you want to be among our authors, start by reading our guidelines below.

Who are the readers of the Prowly Magazine?

Most often, our readers are PR professionals who work on the side of agencies or clients, but also people who are interested in topics related to online communication.

First things first:

Choose a topic


Case studies of successful and failed PR campaigns

Running a PR agency

Measuring PR

PR strategy

PR outreach

Writing well



Non-obvious PR tools and tactics

Brand journalism

Media relations

Online reputation management

Corporate social responsibility

Make it juicy and spicy!

Our mission is to provide high-quality content to the world that has real substance based on personal experience and/or professional expertise.

Here are a few guidelines we expect from the article:


We highly encourage you to include pictures and infographics (min. 800x400 in size).

Articles should be supported with convincing arguments, not just opinions. Fact-check, and cite sources where appropriate.

We publish articles that contain between 1,500–4,000 words, depending on the complexity of the subject. 2,000 words is about average.

Include no more than one link to your company's resources, blogs, or educational content in the body of the post (no homepage, landing page, demo, or promotional content).

Where possible, include numbered lists, bullets, and subheadings to break up chunks of text.

When applicable, include expert advice. Link to a study or expert source to help prove your point.

Our blogging team reserves the right to edit and adapt your guest blog content as we see fit, and update it in the future for accuracy and comprehensiveness.

Articles must be unique and original. They must not have been published or submitted elsewhere online or offline (including your personal blog) or be used in the future for distribution on other sites (including your personal blog).

If we detect plagiarism, you will automatically be rejected.

Linking to relevant articles from our blog gets you extra points ;)

Your article must be centered around at least one target keyword. Otherwise, you highly decrease your chances of getting published.

Pitch us your content idea


You already know what guidelines we have. Now all you have to do is to fill out the form below with your details. If we like your article idea, we will get back to you within 14 days.